About Kokoruno

A little more comfort.
Every day.

The first things you put on.
The pieces you reach for again.
We think they deserve a little more care.

Booie Boxer in grey, styled with a blue shirt and wooden chair
01 / Our approach

Based in Hong Kong.
Drawn to simplicity.

Kokoruno makes premium everyday basics: underwear and socks, with comfort at the centre.

Our approach draws on clean Scandinavian design. Simple shapes. Considered details. Pieces that fit naturally into your day.

We keep the focus close to the skin, on the fabric, the fit and the small things you feel every time you get dressed.

Meet the essentials

02 / Closer to the details

Good basics start
with how they feel.

Booie is our take on everyday underwear. A soft modal blend, a clean shape and two lengths to choose from.

Softness, with stretch
90% TENCEL™ Modal and 10% Spandex in the body.
Your preferred fit
A 3-inch Trunk or a longer 6-inch Boxer.
A little character
Our embroidered Kokoruno mark on the waistband.
A little care goes a long way
Booie Boxer in burgundy with the embroidered Kokoruno waistband
Booie Boxer / The details, up close.

Start with the everyday

Make yourself comfortable.

Explore the underwear A question? Talk to us